Over the next seven months, there will be a statewide media blitz of commercials intended to motivate pregnant women who smoke to quit. Tuesday morning Governor Joe Manchin officially kicked off the campaign.

Health experts say smoking while pregnant increases the risk of miscarriage and puts the unborn child at risk for birth defects. Lawmakers say if the campaign doesn't work, they may have to use other measures of protection.

"I think with this blitz, this campaign to educate the people, surely our young mothers will understand and learn from this. Perhaps if they don't, there needs to be more legislation," says Sen. Ron Stollings, D-Boone.

The price tag of the initiative is $340,000.