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BrandActive Launches a Brand Management System Tailored to the Healthcare Market
Denver, CO. and Toronto, ON (PRWEB) October 11, 2012
For over a decade, BrandActive has been focused exclusively on implementing and managing brands for Fortune 500 companies and leading edge healthcare providers including Verizon, Vale, Johnson & Johnson, Medstar Health, and Allegiance health. BrandActive is not a brand strategy or creative firm. BrandActive’s focus is on creating the business cases, and project plans required to execute a cost-effective, time-efficient, and impactful transition of every branded asset within a company (signage, wayfinding, vehicles, uniforms, IT, HR, and literally every other branded asset).
The increase in consolidation and competitiveness within the healthcare market is bringing the idea of cost-effective brand management to the forefront of the minds of senior healthcare executives. According to The Real Story Group, only approximately 10% of hospitals and health systems have any solution to brand management.
Patient confusion and loss of affinity as brands consolidate is a major risk, as are consistency and quality at every touchpoint risks to patient experience. Yet – there is no solution available that is specifically tailored to the needs of the healthcare market that creates the business case for change in a way that is adoptable by their unique user base.
This month, at the Society of Healthcare Strategy and Market Development (SHSMD), an annual forum for senior marketing executives, BrandActive addressed this healthcare need through the launch of BrandHub.
BrandHub is a solution that any hospital and health system can afford, and it provides functionality and workflows that specifically address the needs of healthcare marketers. Each component of BrandHub shows significant return on investment (ROI) upon implementation, making the task of creating consistent patient experience appealing to the CEO and the CFO as well.
To learn more about BrandHub and the brand implementation and management capabilities of this unique branding consulting firm, visit http://www.brandactive.com, or contact BrandActive at contact(at)brandactive(dot)com or 866-478-7322.
BrandActive is a firm that specializes in brand implementation and brand management. With offices in Denver and Toronto and global affiliates in Amsterdam, London, Melbourne, Madrid and Dubai, BrandActive offers global corporations the benefits of local contact, together with worldwide operational reach. BrandActive has a proven track record of success with 15 years of experience across hundreds of brand implementation and management projects.
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