On game day, sometimes winning isn't everything - WOWK 13 Charleston, Huntington WV News, Weather, Sports

On game day, sometimes winning isn't everything

Posted: Updated:
  • Most Popular StoriesMost Popular StoriesMore>>

  • "Glee" star marries West Virginia native

    "Glee" star marries West Virginia native

    Thursday, July 24 2014 3:28 AM EDT2014-07-24 07:28:30 GMT
    Surprise! "Glee" star Naya Rivera is now a Mrs.The actress married actor and West Virginia native Ryan Dorsey on Saturday.
    Surprise! "Glee" star Naya Rivera is now a Mrs.The actress married actor and West Virginia native Ryan Dorsey on Saturday.
  • Bread Recalled After Listeria Scare

    Bread Recalled After Listeria Scare

    Wednesday, July 23 2014 9:12 AM EDT2014-07-23 13:12:50 GMT
    Schwebel Baking Company says it is withdrawing certain products from market shelves after Listeria was found in its Youngstown bakery. Company president Paul Shwebel says there is no evidence that any of the products have been impacted, but they are taking this action as a precautionary measure.Schwebel said the possible problem was discovered during routine environmental testing at its Youngstown bakery.If you have any questions or concerns you are asked to call 1-800-860-2867.Stay tuned to ...
    Schwebel Baking Company says it is withdrawing certain products from market shelves after Listeria was found in its Youngstown bakery. Company president Paul Shwebel says there is no evidence that any of the products have been impacted, but they are taking this action as a precautionary measure.Schwebel said the possible problem was discovered during routine environmental testing at its Youngstown bakery.If you have any questions or concerns you are asked to call 1-800-860-2867.Stay tuned to ...
  • Man accused of beating pregnant ex-girlfriend: "She was due the next day anyways."

    Man accused of beating pregnant ex-girlfriend: "She was due the next day anyways."

    Wednesday, July 23 2014 11:05 PM EDT2014-07-24 03:05:26 GMT
    Jamie Eubanks awaits arraignment on charges of malicious wounding, burglary and battery stemming from a May 30th fight with his ex-girlfriend.Jamie Eubanks awaits arraignment on charges of malicious wounding, burglary and battery stemming from a May 30th fight with his ex-girlfriend.
    As he was escorted into the Cabell County Courthouse to be arraigned on multiple charges, Jamie Eubanks, 28, rationalized his alleged actions.
    As he was escorted into the Cabell County Courthouse to be arraigned on multiple charges, Jamie Eubanks, 28, rationalized his alleged actions.

SUNDAY, Feb. 3 (HealthDay News) -- Hey, sports fans: It doesn't matter if your team wins or loses, just as long as the game is a down-to-the-wire nail-biter, with heroes to laud and villains to loathe.

That's the conclusion of a new study of what can really drive a fan's rooting interest, although not every supporter of Sunday's Super Bowl showdown between the Baltimore Ravens and the San Francisco 49ers might agree.

In research led by Colleen Bee, an assistant professor of marketing at Oregon State University, 133 participants viewed speed-skating competitions featuring unfamiliar athletes.

The study authors created narratives for the athletes, casting them either as heroes or villains. The "heroes" did charitable work for causes such as cancer prevention, spent time with sick children, dedicated their performance to Mom and were considerate to fans. The "villains" were arrested for driving under the influence, took performance-enhancing drugs, and were rude and ungracious.

Now, the participants had someone to cheer for -- or against. And that enhanced their experience.

"When an athlete that they liked won a game, people felt the same emotions as when someone they disliked lost," Bee said. "They felt high levels of relief, low levels of disappointment and high levels of satisfaction."

Viewers experienced the reverse emotions if their hero faltered or their villain prevailed. "However, one of the interesting things with overall enjoyment of the experience -- how enjoyable was this for you to watch -- was that it didn't vary based on who won or lost," she said.

The study appeared online recently in the Journal of Media Psychology.

But suspense is not guaranteed. Historically, many past Super Bowls have been boring or blowouts. So, if you're not into fantasy football or the X's and O's, the personal narratives of the players and coaches on the field are what keeps you in the game.

"That story is important, both positive and negative," said study author Bee. "What people think of you, it affects whether they're rooting for or against you. And sponsors want to be affiliated with positive brands or positively viewed brands."