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Etiket is excited to announce the exclusive launch of Recipe for Men skin care from Sweden. The entire line of nine products will be available at Etiket’s Sherbrooke Street store in Montreal, as well as online at Etiket.ca.
Montreal, Quebec (PRWEB) March 06, 2013
Created by men specifically for men, Recipe for Men is pure hydration and energy for the skin. Developed in the harsh winters of Scandinavia, an ideal arena for testing skincare products, Recipe for Men’s formulations are based on the best quality ingredients in the world and the actives are carefully selected to fit a man’s needs. With oil-free textures that guarantee quick absorption and minimize shine, Recipe for Men stands for logical skincare without fuss.
“We are proud to be at Etiket and know that their results-oriented skin care approach is completely in line with Recipe for Men. Every product is developed from the ground-up and tested to ensure that the products are noticeably effective, so men will have fresher and smoother skin, no matter how active their lifestyle,” said Neil Agarwal, CEO and Managing Partner at Logical Skincare, LLC. Logical Skincare, LLC is the exclusive North American partner of Recipe for Men AB, a company based in Sweden.
Recipe for Men was selected as the newest brand in Etiket’s rapidly expanding men’s section, as its approach to product development and formulation are in line with the store’s philosophy of results oriented skin care. These products were created to solve specific skin problems that many men face, whether they have a shiny forehead, patchy dry skin, dullness, or dark under eye circles.
“Although men may use all of the skin care lines that we carry at Etiket, we know that men do have some special needs. I was very excited when I found Recipe for Men. Created in Sweden, there are “real guys” behind these products that understand the needs of men that live in an environment not dissimilar to ours. These are products designed with men in mind; from the packaging to the ingredients, “ said Simon Tooley, president and owner at Etiket.
Recipe for Men is available exclusively in Canada at Etiket in Montreal, Masc in Vancouver, and Prologue Lifestyle in Toronto.
About Etiket: Etiket launched its first store in December of 2011 as a luxury retail concept located in downtown Montreal. Etiket is establishing itself as a results-oriented skin care resource both in Montreal and on-line while at the same time growing its product categories to include niche fragrances, mineral make-up, bath and body, men’s products as well as hair care, and exclusive beauty products. An online store was launched in March 2012 and long-term plans include opening more stores across Canada.
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