WVU signs rights deal with IMG College - WOWK 13 Charleston, Huntington WV News, Weather, Sports

WVU signs rights deal with IMG College

Posted: Updated:
  • Local NewsLocal NewsMore>>

  • Sistersville Woman Crowned Mrs. West Virginia, Will Compete for National Title

    Sistersville Woman Crowned Mrs. West Virginia, Will Compete for National Title

    Tuesday, July 15 2014 4:17 AM EDT2014-07-15 08:17:38 GMT
    A Sistersville mother, wife, and soon-to-be teacher, holds another very impressive title as she gets ready to take on the competition on a national stage.Mrs. West Virginia, Melissa Smith, will compete for the title of "Mrs.United States," in September. Smith travels throughout the state right now helping to push her platform. "Right now, I'm very focused on improving literacy education. I'm going to be an elementary school teacher and I have been traveling throughout West Virginia reading to...
    A Sistersville mother, wife, and soon-to-be teacher, holds another very impressive title as she gets ready to take on the competition on a national stage.Mrs. West Virginia, Melissa Smith, will compete for the title of "Mrs.United States," in September. Smith travels throughout the state right now helping to push her platform. "Right now, I'm very focused on improving literacy education. I'm going to be an elementary school teacher and I have been traveling throughout West Virginia reading to...
  • Federal judge in Martinsburg, West Virginia, sends 10 to prison for violating probation

    Federal judge in Martinsburg, West Virginia, sends 10 to prison for violating probation

    Sunday, July 6 2014 11:00 AM EDT2014-07-06 15:00:12 GMT
    Nine Martinsburg, West Virginia, residents and another from Keyser were sentenced to federal prison for breaking the law while they were on supervised release or probation.
    Nine Martinsburg, West Virginia, residents and another from Keyser were sentenced to federal prison for breaking the law while they were on supervised release or probation.

West Virginia University has signed a sports marketing agreement with IMG College that school officials say is worth more than $80 million over 12 years.

The agreement is effective with the 2013-14 academic year.

According to a statement issued by WVU on July 11, the school is to receive more than $80 million over the 12-year term of the contract, plus revenue-sharing opportunities. The agreement includes management of local game broadcasts and coaches' shows for radio and television; publications such as media guides and schedules; digital platforms including social media and web sites; corporate sponsorships; at-event promotions and game day hospitality; stadium and venue signage including scoreboards and ribbon boards; and advertising in university-owned and leased athletic facilities.

WVU retains some existing sponsorships with corporate entities such as athletic apparel and footwear, health care, financial services and pouring rights.

"It was time for WVU Athletics to grow our multimedia and sponsorship sales, especially with our recent move to the Big 12 Conference," said Director of Athletics Oliver Luck said in the statement. "With the resources, services and proven track record that IMG College brings, WVU now has the opportunity to expand its revenue base by engaging new national sponsors while building our athletic and university brand. I'm extremely pleased with this move."

IMG College also has partnerships with Big 12 schools Baylor, Kansas, TCU and Texas. IMG currently represents more than 90 universities nationwide as well as the NCAA and its 88 championships.

Under the contract, IMG will identify a dedicated team to be based in Morgantown. Also, radio broadcasts will move to IMG Audio, the largest independent radio network in the U.S. IMG will partner with West Virginia Media Holdings to develop television inventory, including coaches shows and other ancillary TV programming to be determined.

West Virginia Media Holdings is the parent company of The State Journal and WOWK-TV in Charleston, WBOY-TV in Clarksburg, WTRF-TV in Wheeling and WVNS-TV at Ghent, near Beckley.