WVU signs rights deal with IMG College - WOWK 13 Charleston, Huntington WV News, Weather, Sports

WVU signs rights deal with IMG College

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West Virginia University has signed a sports marketing agreement with IMG College that school officials say is worth more than $80 million over 12 years.

The agreement is effective with the 2013-14 academic year.

According to a statement issued by WVU on July 11, the school is to receive more than $80 million over the 12-year term of the contract, plus revenue-sharing opportunities. The agreement includes management of local game broadcasts and coaches' shows for radio and television; publications such as media guides and schedules; digital platforms including social media and web sites; corporate sponsorships; at-event promotions and game day hospitality; stadium and venue signage including scoreboards and ribbon boards; and advertising in university-owned and leased athletic facilities.

WVU retains some existing sponsorships with corporate entities such as athletic apparel and footwear, health care, financial services and pouring rights.

"It was time for WVU Athletics to grow our multimedia and sponsorship sales, especially with our recent move to the Big 12 Conference," said Director of Athletics Oliver Luck said in the statement. "With the resources, services and proven track record that IMG College brings, WVU now has the opportunity to expand its revenue base by engaging new national sponsors while building our athletic and university brand. I'm extremely pleased with this move."

IMG College also has partnerships with Big 12 schools Baylor, Kansas, TCU and Texas. IMG currently represents more than 90 universities nationwide as well as the NCAA and its 88 championships.

Under the contract, IMG will identify a dedicated team to be based in Morgantown. Also, radio broadcasts will move to IMG Audio, the largest independent radio network in the U.S. IMG will partner with West Virginia Media Holdings to develop television inventory, including coaches shows and other ancillary TV programming to be determined.

West Virginia Media Holdings is the parent company of The State Journal and WOWK-TV in Charleston, WBOY-TV in Clarksburg, WTRF-TV in Wheeling and WVNS-TV at Ghent, near Beckley.