Don't be surprised if you walk into Milan Puskar Stadium on Saturday and there are a few more mustachioed men in the stands than you recall seeing at recent West Virginia football games.
In fact, don't be surprised if the mustaches are on the women, too.
A fan-led movement to "Stache the Stadium" for the Mountaineers' game against Georgia State has quietly spread, gaining momentum in the past few days. The plan is to wear real or fake mustaches to Saturday's game. The reason for the mustache craze, at WVU at least, is none other than Nick O'Toole.
West Virginia's sophomore punter is rocking a mustache that sent the Internet into euphoria when his team picture became public. He says he initially began sporting the facial hair because some members of his strength staff commented on how he looked 37 years old, despite being only 19. He wanted to embrace this thought of looking older, so he grew out the stache.
He never thought at the time that it would cause such a stir. His mustache has its own Twitter handle, O'Toole has a Facebook fan page and there are shirts with his likeness popping up around campus, complete with the term "Boomstache," which has become his nickname.
Unfortunately, as everything that is marketable has to stay far away from college athletes, O'Toole and his teammates have been directed to take off their Boomstache t-shirts and not even mention the word at all. West Virginia's compliance office has reached out to the NCAA to determine whether or not the use of the nickname could impact O'Toole's eligibility, but as of Wednesday, it had not received an official answer.
That doesn't mean O'Toole can't embrace his mustache, though. He certainly embraces it as the reason people first noticed him before he crushed 56- and 60-yard punts in his debut against William and Mary and earned himself the fans' nickname. He now carries a 47.5 yards per punt average with 12 boots under his name.
The plan this weekend, with Georgia State coming to town, is that WVU's offense can stay on the field and O'Toole can rest his right leg for future outings, but then how would that appease the fans who intend to sport either real or fake mustaches in his name?
For a piece on The Dana Holgorsen Show, O'Toole admitted that his mustache is the reason for his success. It possesses a power that even he could not have foreseen and the proof is all around him. Even former WVU quarterback Jeff Hostetler says there's real power in the stache and his professional football career is a result of his [at the time future] wife's request that he begin to grow out a patch of facial hair.
Take a look at the video above and if you feel inclined, head out to the dollar store and get yourself a jumbo pack of fake mustaches to wear for No. 91 this weekend in Morgantown.
See this story and more on this week's episode of The Dana Holgorsen Show.