Charleston, WV stores plan for Small Business Saturday - WOWK 13 Charleston, Huntington WV News, Weather, Sports

Charleston, WV stores plan for Small Business Saturday

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Traci Higginbotham prepares for Small Business Saturday. Traci Higginbotham prepares for Small Business Saturday.
CHARLESTON, WV -

As consumers get some rest following Black Friday bargain hunting, entrepreneurs in Charleston, WV are hoping those same shoppers will pay them a visit on Small Business Saturday.

Traci Higginbotham owns Art Emporium in downtown Charleston, WV. Her colorful store is blanketed in signs promoting what she hopes will be a big weekend.

"In November and December we probably do a third of our business for the year," Higginbotham said. "Being a small businesses we don't have staffing like the bigger businesses do. It is exciting but stressful at the same time."

Small Business Saturday started as a national effort in 2010 aimed at getting shoppers to spend money locally.

As the term starts to catch on, business owners are hoping it will draw even more customers into their stores.

"We are a small business and any extra business we can get really helps out," said Craig Rife, while working in his wife's downtown shop called Collage. "We live in the community, we try to give back to the community and this is where our families are."

According the U.S. Small Business Administration, 70 million consumers spent about $5.5 billion dollars at independently owned shops on Small Business Saturday in 2012.