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SOURCE PGA of America
Three-year Agreement spans PGA Championship and 2016 Ryder Cup
PALM BEACH GARDENS, Fla., Jan. 6, 2014 /PRNewswire/ -- Samsung Electronics America Inc., a global leader and award-winning innovator in consumer electronics, has been named an Official Patron of the PGA of America. The three-year multi-platform agreement announced today spans the PGA Championship and Ryder Cup through 2016, featuring enhanced technological support that touches the daily golfer, spectators and media at premier events.
As part of the agreement, Samsung and the PGA will be working together to develop multi-screen, second-screen and interactive experiences to create the next generation fan experience. The initial focus will be on extending the experience of the PGA Championship and Ryder Cup for fans at home, on the go and attending two of golf's premier events. The PGA fan experiences will be available across Samsung's line of Smart TVs, large display monitors, PCs, connected cameras, smartphones, tablets and wearables. In addition, Samsung's line of mobile products will be used as the PGA's Official Scoring System for the PGA Championship and 2016 Ryder Cup.
"The PGA of America is proud to welcome Samsung into a partnership that launches a new era in spectator enjoyment at the PGA Championship and the Ryder Cup, along with elevating the golf experience for consumers," said PGA of America Chief Executive Officer Pete Bevacqua. "Over its history, Samsung has been a leader in technological progress and product enrichment. With this agreement, Samsung is making a sizeable impact on the game, which we believe will benefit PGA Professionals and all those who are passionate about golf."
"Samsung is all about providing innovative solutions that connect people to their passions," said Tim Baxter, president of Samsung Electronics America. "We look forward to working with the PGA to redefine the ways that golf enthusiasts can engage and get deeper access to the game they love across our network of devices, at home and on the go."
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