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SOURCE Club Penguin
Initiative Spans Web, TV and goes Direct-to-Kids in Schools; Includes New Online Resource Center and PSA featuring G Hannelius, star of Disney Channel's "Dog With A Blog"
KELOWNA, British Columbia, Feb. 6, 2014 /PRNewswire/ -- Disney Club Penguin, the #1 virtual world for kids, today launches the global 'It Starts with You!' safety campaign to give kids and families the information and resources they need to navigate more safely online. The 'It Starts with You!' campaign, developed primarily for tweens and parents of tweens, is Club Penguin's most ambitious and expansive online safety campaign ever. It will span across multiple platforms including placements on Disney Channel and Disney's online destinations, integrations in the virtual world of Club Penguin, as well as real-world, direct-to-kid components by working with leading online safety and educational organizations.
The 'It Starts with You!' online safety campaign will include:
"The question is no longer whether kids should be online, but how to prepare them for a social online world," said Chris Heatherly, VP of Club Penguin. "'It Starts with You!' is about empowering kids and their parents with the information they need to play an active and educated role in online safety."
The campaign will focus on teaching kids how to:
Club Penguin is also supporting leading non-profit and safety organizations to spread the message behind 'It Starts with You!' to local schools and communities through new outreach programs. Upcoming 'It Starts with You!' programs include:
Disney Club Penguin is a leader in online safety and has invested millions of dollars to build one of the most advanced chat and filtering technologies available for kids online today. Club Penguin's unprecedented technology is complemented by 200 human moderators who monitor in-world activity to help keep kids safe. More information about Club Penguin's safety efforts can be found at http://clubpenguin.com/safety.
About Club Penguin
Club Penguin (http://www.clubpenguin.com), is the #1 virtual world for children. Club Penguin strives to design a fun and safe online entertainment experience by using filtering technology and live moderators. The award-winning virtual world of Club Penguin is free to use and enjoy, however a subscription membership provides access to additional features that enhance the play experience. Club Penguin, headquartered in Kelowna, British Columbia, Canada, is enjoyed by children around the world, and can be played in English, German, Portuguese, French, Spanish and Russian.
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