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Business issues drive the transition to a new CMS platform for NAT.com.
Miami, Fla. (PRWEB) February 10, 2014
North American Title Co. (NAT) has transitioned its Internet presence to a new website to take advantage of technology that has changed over the past several years. The new NAT.com platform offers a streamlined experience for its customer segments that include home buyers and sellers, residential and commercial real estate professionals, builders, lenders and attorneys.
The decision was made three years ago at the highest levels of the company to transition to the Kentico Content Management System (CMS) platform, said Otto Suarez, NAT national marketing director. This flexible platform supports all current and future website requirements, including integration with social media, online marketing, intranet and CRM.
In addition, Kentico is an off-the-shelf CMS solution with a fully integrated set of marketing tools, including web analytics, campaign management, email marketing, contact management, segmentation and more, added Suarez. It truly allows us to build for the future, empowering us as marketers and developers to create a website without limits.
The new customer-centric website is able to be viewed on mobile devices, its content is easily updated, and it better reflects the companys brand standards. It includes such items as calculators for Good Faith Estimates and mortgage loans, a comprehensive real estate dictionary, and title insurance information and escrow closing tips.
In addition, each NAT region integrated with the main site has content customized to that specific region, as well as contact information for the local NAT offices.
The main NAT.com website was live for our appearance as an exhibitor at the Realtors® Conference & Expo in November, said Suarez. However, our 12 regions have robust websites in their own rights, and we have just completed their development.
We thank all our marketing coordinators, managers and legal staff in the field who helped develop, proof and approve copy for the site, he added. We also acknowledge the tireless efforts of our corporate marketing staff that developed and built the site.
About North American Title (NAT)
With well over 1,000 associates and a vast network of branches from coast to coast, North American Title is among the largest real estate settlement service providers in the United States. Consisting of both agent and underwriter operations, NAT has the resources and stability of a New York Stock Exchange company with over $10.3 billion in assets (fiscal quarter ending Nov. 30, 2012). North American Titles agency network operates nationally under the name North American Title Co. (NATC), and is located in 17 of the fastest-growing states: Arizona, California, Colorado, Delaware, Florida, Illinois, Indiana, Maryland, Minnesota, Nevada, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia and Washington, D.C. Through our relationship with our expanding affiliate network, NATC provides real estate settlement services in all 50 states. With annual gross revenues in fiscal 2012 of approximately $200 million, NAT is among the largest independent title agencies in the United States. NAT is headquartered in Miami, Fla. To learn more, visit http://www.nat.com.
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