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-- Clark, Who Formerly Ran Sales for Turn Americas, Tapped to Oversee Media & Programmatic Ad Sales for Tapad --
NEW YORK, Feb. 11, 2014 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, has appointed Jim Clark Senior Vice President of Sales. Clark, formerly Vice President of Sales at Turn, will oversee all media and programmatic ad sales for Tapad effective March 3, 2014.
"I have every confidence that Jim will replicate the same explosive growth for Tapad that he led at Turn," said Tapad CEO and Founder Traasdahl. "He's a natural team-leader with a tremendous understanding of the intricacies of the programmatic media market. I'm extremely proud to have Jim on our team."
Clark has more than ten years of experience in media and programmatic advertising. He was most recently Vice President of Sales for Turn where he oversaw Turn Americas, a region representing the majority of revenue, comprised of six offices in the U.S. and one in Brazil. Under his watch, Turn revenues have grown 36X. Prior to Turn, Clark led the first auction-based display online ad sales team for Right Media, a company that was acquired by Yahoo! for $850 million in 2007. After departing Yahoo!, he was one of the first employees to join Turn, opening their New York office in 2008. Clark will report to Traasdahl at Tapad.
For more information about Tapad, please visit www.tapad.com.
Tapad Inc., is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company enables advertisers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Employed by numerous Fortune 500 brands, Tapad's proprietary cross-platform audience-buying technology provides an accurate, unified view of consumers across devices. Tapad is backed by major venture firms and "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade" (TechCrunch). Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco.
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