Director of Marketing,
Wilmar Management Co. (Wilson Martino Dental, TLC Dental)
Wendy Boyce's first full-time job — at Huntington National Bank — also provided an introduction to marketing, the career she loves.
"I realized that I enjoyed coming up with different ways to spotlight the products and pique the interest of the customers," said the Shinnston native, who has an MBA and is SEO certified. "I love everything about marketing, the creativity, the constant change, building relationships, and the fact that absolutely everything is linked to marketing in some way.
"From the way you answer the phone to the appearance of your business, from your advertising campaigns to the way your team treats their guests — everything is marketing."
Her work with Wilson Martino allows her to help the community at large, from offering tips to students during Children's Dental Health Month and organizing coat drives, Trick-or-Treat for Our Troops, West Virginia Healthy Kids Drive Free Dental Days and other events.
Boyce, married to her high school sweetheart, Duane, and mother to Megan and Hailey, also is the state director for Freedom Day USA, a growing national movement where businesses extend gratitude to veterans and those serving in the military and their immediate family.
In 2013, more West Virginia businesses took part than in any other state, and Boyce is looking forward to this year's event, always held on the second Thursday of September.
"The business owners provide a thank you offer, such as free dental care or a free meal, a small gift or a service for event guests," she said. "My father and father-in-law are both veterans, so I really appreciate the chance to give back to those who have provided our freedom — and the ones who support them at home."