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SOURCE ZipRealty, Inc.
ZipRealty brings a legacy of experience developing technology for the real estate industry to its new PbZ Software-as-Service solution.
EMERYVILLE, Calif., May 5, 2014 /PRNewswire/ -- Powered by Zip, a part of ZipRealty, Inc., a provider of technology for residential real estate brokerages and agents, today announced the launch of its integrated SaaS solution along with four inaugural clients. The PbZ SaaS solution provides third-party brokerages with an individually branded, integrated solution for consumers, agents and brokers. The consumer experience includes a broker-branded website, mobile website and mobile app. Agents benefit from a mobile-optimized CRM that is fully connected to the consumer experience. The SaaS product line also includes business and transaction management modules for brokers. The Q Realty, Inc., Coldwell Banker Vanguard, Century 21 Premier Group and Prudential Utah Real Estate are the first four clients to sign on to the new SaaS solution.
The new SaaS solution was built by ZipRealty, Inc., a digital brokerage pioneer with 15 years of experience developing forward-thinking technology for the real estate industry. With the debut of the new product, brokerages can focus on delivering great service to their clients – and get out of the systems integration business.
"The lessons learned throughout our 15 years of experience as a pioneering digital brokerage are now accessible to third-party brokers in the form of our SaaS product line," said Xavier Y. Zang, President of Powered by Zip. "Our proven technology platform delivers incredible tools for consumers and agents and helps create value for brokers in the digital era."
Predictive Technology Powers SaaS Product
At the heart of the new SaaS solution is the Zap Score, predictive technology built and used by ZipRealty to help agents – and ultimately brokerages – run their businesses more efficiently. This lead-scoring system analyzes relevant consumer activities on the brokerage's website and mobile app to assign each consumer a score. In turn, agents can use the Zap Score to prioritize their day and deliver better service to consumers. The Zap Score is driven by a proprietary algorithm that analyzes a wide array of online consumer activity. As relevant consumer activity ramps up, so does the Zap Score, which then alerts the consumer's real estate agent to provide real estate services, such as showing a home or scheduling a home visit.
"Predictive lead scoring helps real estate agents engage with those consumers who are ready for service," said Mr. Zang. "When agents have this information, they can then reach out to those consumers, based on their preferred method of contact – email, phone or text. By providing agents with this level of insight into consumer activity, we are empowering brokerages to be more productive and ultimately close more deals."
The PbZ solution also provides brokerages with:
PbZ SaaS Solution Launch Clients
Four leading brokerages have signed on to utilize PbZ's new SaaS solution: The Q Realty, Inc., based in Albuquerque, N.M., CB Vanguard of Jacksonville, Fla., Century 21 Premier Group in Minneapolis and Salt Lake City-based Prudential Utah Real Estate.
"We have been in the market for an end-to-end real estate solution for over a year, and couldn't find any system as robust as Powered by Zip," said John Kynor, owner and operator of The Q Realty. "PbZ knows exactly what real estate agents want because of its legacy as a brokerage," he continued. "It makes sense that REALTORS are building technology for REALTORS."
CB Vanguard President Peter Dalton relies on the new SaaS solution because of the value it has created for ZipRealty agents over the past 15 years. "ZipRealty has spent years developing this software to help their agents track and evaluate the more than 1,000 leads that the average Zip agent has in his pipeline. In short, the new product does a great job attracting and retaining customers."
At a recent luncheon, Mr. Dalton told his agents that the new PbZ SaaS solution will change the way they convert leads into actual deals. "This software is truly amazing because it will help you determine who your best leads are. You can pull all of your leads into the Zap CRM – on your desktop or mobile device – and incubate, and then keep tabs on them. Other companies do this, but no other product does it as well as PbZ."
Century 21 Premier Group's principal broker David Hicks, said, "We are excited to be one of the first brokerages nationwide ?to utilize PbZ's new SaaS solution, which is unlike any technology? product out there. Not only does it help our agents focus on their most active home-buying clients, it helps ensure that these clients always receive the best possible service. Our agents are immediately alerted when a client wants to go visit a home, for instance, and they can arrive at the home within minutes. This predictive technology benefits our clients, our agents and our entire brokerage."
"This is a natural evolution in our already strong and successful relationship with the PbZ team," said Steve Roney, Chairman and CEO of Prudential Utah. "The PbZ platform complements our current and future technology suite and will help our team continue to deliver the best-in-class experience that is a hallmark of our firm."
Serving the Needs of an Evolving Real Estate Industry
Offering an integrated, end-to-end SaaS-based solution for consumers, agents and brokers is the direction many in the real estate industry will be heading, said Lanny Baker, CEO of ZipRealty. "It's a great pleasure to provide leading brokerages with the tools and technology they need to do business and remain competitive in the digital era," said Mr. Baker. "We anticipate that the PbZ SaaS solution will empower brokerages to run more efficiently, while boosting revenue and agent counts in their markets.
Brokerages can find out more information about the other PbZ technology solutions by visiting its website at www.PbZSolutions.com.
ZipRealty Inc.'s Powered by Zip is the first integrated SaaS solution built by a digital real estate brokerage with 15 years of experience developing forward-thinking technology for the real estate industry. PbZ provides third-party brokerages with a website, mobile website, mobile app and mobile-optimized CRM that are fully connected and individually branded. PbZ also offers business and transaction management services; reports to help brokers optimize productivity and identify training opportunities; digital agent marketing designed to boost real estate sales; predictive lead scoring that provides actionable insights for real estate agents; and a mobile CRM for agents to manage their business and respond to new leads on-the-go. PbZ provides technology and real estate marketing solutions to 21 third-party brokerages nationwide. PbZ is a part of ZipRealty, Inc., a full-service, digital brokerage firm that pioneered this innovative technology, which is deployed across its owned-and-operated offices in 19 markets nationwide.
Media Contact: Stacey Corso
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