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SOURCE Thinaire Transmedia Network, Inc.
NFC-Enabled Omni-channel Advertising Plays Leading Role to Engage Consumers for Brands and Retailers
NEW YORK, May 5, 2014 /PRNewswire/ -- By incorporating mobile engagement into the marketing mix for Unilever's flagship brand, Good Humor, and it's 2013 "Share the Love" Omni-channel campaign, Thinaire captured a 2014 Contactless & Mobile award for overall marketing. Thinaire helped sweeten the brand's first mobile marketing initiative – delivering mobile content and engagement management across Out-of-Home and In-Store advertising channels.
With a tap of their smart devices on NFC-enabled signage, consumers in New York City and Boston were directed to the nearest ice cream treat on a hot summer day. The posters, located in each city at bus shelters and on street furniture, helped save time and speed gratification by locating the nearest Good Humor retailer. Once in-store, Shelfalks™ and "freezer clings" invited shoppers to enter to win VIP passes to weekly film festivals and linked to brand/retailer online sweepstakes.
"Creating meaningful mobile engagements to satisfy consumer tastes and demand is becoming a top priority, and Thinaire is pushing on all fronts to unlock new business opportunities," said Mark Goodstadt, CEO at Thinaire. "This award recognizes the successful early adoption and affirms the future potential of NFC and Bluetooth® programs to activate engagement, traffic and bottom line results for brands and retailers."
In January 2014, Thinaire introduced, Mobile Engagement 360 one of the first unified Omni-channel mobile engagement marketing and sales solutions for brands to engage consumers via nearly any mobile on-ramp – including NFC and Bluetooth® beacons -- to bring media, objects and spaces to life on consumers' most personal connected devices – their smartphones and tablets. Combining Thinaire's NFC/QR/SMS solution Thinaire Mobile Connect and Thinaire's Bluetooth® Smart solution, Thinaire Spaces, Thinaire's Mobile Engagement 360 positions the company as one of the first to integrate management of Bluetooth® Smart and NFC radio frequency (RF) technologies for consumer-facing brand marketing and commerce on mobile.
Now in its seventh year, the Contactless Intelligence Contactless & Mobile awards program honors achievements of companies around the globe for creating innovative capabilities and programs that put new mobile capabilities into practice. For more information about the awards program, visit http://contactlessintelligence.com/contactless-mobile-awards-2012/contactless-and-mobile-awards-2014/.
Thinaire connects companies to consumers via their most personal mobile devices – smartphones and tablets -- using radio frequency (RF)-enabled media, products and places. Thinaire's Mobile Engagement Management Platform opens new revenue streams by delivering point-of-advertising mCommerce as well as enabling new mobile engagement networks for distribution of digital media including on-demand video, music, games, mobile apps and other sponsored or pay-per-use content. For more information about Thinaire, visit www.thinaire.net.
Catherine Barton - Director, Strategic Marketing - Thinaire Transmedia Network
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