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Nor1 Announces eReach

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Leader in Upselling Technology Launches a Data-Driven, Mobile Platform that Helps Hotels Push Real-Time Offers, Increase Revenue and Transform the Guest Experience

SANTA CLARA, Calif., May 15, 2014 /PRNewswire/ -- Nor1, whose upsell solutions have helped hoteliers generate more than $500 million dollars in incremental revenue, announced the launch of eReach, a new mobile merchandising solution that helps hotels increase revenue and guest satisfaction during a guest's hotel stay, via real-time, data-driven predictive targeting.

Combined with Nor1's flagship Front Desk Upsell and eStandby Upgrade products, eReach provides an end-to-end platform for engaging guests and generating ancillary revenues throughout the hotel reservation lifecyle.

"There are many ways to describe eReach, a synoptic solution created by top Silicon Valley technologists," said Jason Bryant, Nor1's co-Founder and CEO. "But there is one overriding benefit: Now for the first time, hoteliers and brands can merchandise not just premium rooms, but also additional offerings such as restaurant, bar/lounge, spa, golf, and off-property attractions - all via a single, easy to implement technology platform that also builds guest satisfaction and guest service. We are proud to make eReach available industry-wide."

Leveraging the company's patented PRiME decision platform, eReach harnesses real-time intelligence and optimization algorithms to help hotels target the right traveler with the right offer at the right time – helping hotel companies, brands and property managers manage and enforce brand standards around service, delivery, and loyalty program conditions as they grow ancillary revenue.

Inside eReach

With eReach, each property also gains the ability to manage, track and participate directly in the engagement of each guest, providing access to rich, curated local experiences delivered in real time.

"eReach is a unique solution that opens up new and expansive opportunities to build ancillary revenue, guest engagement, and importantly, guest satisfaction," said Mary Rogers, VP of Operations, Rooms of Fontainebleau Miami Beach. "The fact that it is mobile-ready and drives real-time guest decision-making is a huge win for hotels." Rogers concluded, 'We are delighted to partner with Nor1 in the launch of this exciting product, and look forward to sharing compelling results of the partnership as it moves forward."

In an era of rising customer acquisition costs, shrinking revenues at the hands of third party intermediaries and eroding guest loyalty, hoteliers have sought a solution to allow them to "push" relevant, timely offers and communications, engaging guests in real-time and generating revenue not just during a hotel stay – but throughout their entire trip.

eReach provides the solution, allowing hotels to reach guests with personalized offers and recommendations, real-time for each specific traveler, based on variables and derived statistics relative to the unique traveler and her trip.

eReach is already in use at the Fontainebleau Miami Beach, and other distinctive hotels in key markets in America, Europe and Asia. Demand for the product has been growing since its soft launch at the ITB Berlin trade show in March, and additional product announcements are expected in the weeks ahead.

About eReach

eReach a new, mobile-optimized reservation lifecycle solution that helps hotels increase revenue and guest satisfaction throughout the reservation cycle of a hotel guest, through data-driven predictive analytics and real-time targeting. It offers hotels the ability to make personalized, real-time offers to guests based on a sophisticated understanding of each guest's history, travel spending patterns and current itinerary.

About Nor1, Inc.

Nor1, Inc. is the technology leader in upsell solutions.  Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, Hyatt, IHG, Carlson Rezidor and Kempinski Hotels. Nor1's patented, dynamic decisions intelligence engine, PRiME®, powers Nor1's scalable upsell platform including its signature eStandby Upgrade® and the FrontDesk Upsell™, as well as eReach.

Nor1 is creating the fusion between technology and guest experience. It's that combination of expertise and skill that have set Nor1 apart and continues to attract technology's most distinguished investors such as Concur, Goldman Sachs and Accel Partners. For more information, please visit

Contact: Michael Frenkel, MFC PR
For Nor1
(212) 808-6559

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