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SOURCE Audience Partners
WASHINGTON and FORT WASHINGTON, Pa., June 18, 2014 /PRNewswire/ -- Audience Partners, the leading political and health care media, data and analytics platform, announced the appointment of Dave Helmreich as Chief Executive Officer. Jeff Dittus will assume the role of Chairman of the Board when Helmreich joins the firm.
"At Audience Partners, we deliver deep first party targeting and analytics allowing us to assist political candidates, large health care organizations and policy advocates in unique ways throughout the marketing communications process," said Jeff Dittus, Chairman of Audience Partners.
Dittus concluded, "We are excited that Dave will be joining us to lead Audience Partners. As one of the leading thinkers in the digital advertising space, he brings a successful track record of launching and growing innovative solutions with a customer and employee centric approach. His leadership will help Audience Partners build on the company's successful growth in politics, healthcare and causes."
Rich Masterson, Chairman and co-founder of Audience Partner will remain with the company and focus on Corporate Development. "I am thrilled to have Dave join the team and look forward to working with Jeff and Dave as we expand the platform," said Masterson.
Audience Partners is a four screen addressable advertising platform that leverages data science, programmatic ad-buying and proprietary first party data assets to target individuals with advertising across devices.
Audience Partners serves advertisers, agencies and media companies and has delivered over 6 billion ad impressions for 2,400 clients and 11,000 campaigns. The company boasts a client list of Presidential candidates, Senators, Governors, and US Government agencies as well as a growing number of the nations largest hospitals and health insurers.
The company has been recognized as one of the fastest growing privately held firms in the nation by Ernst and Young and regularly featured as one of the fastest growing businesses in Philadelphia.
"I have enjoyed helping clients leverage data-drive advertising technologies for most of my professional career," said Helmreich. "At Audience Partners, I'm very fortunate that I can continue growing a company already well equipped to lead the programmatic revolution armed with powerful technology, proven performance, driven by a world class team."
Helmreich spent the last decade building technology-enabled businesses and has over twenty years of leadership and experience leveraging technology to help enterprises deliver business superior results. Most recently, Helmreich was the senior vice president of the Media and Advertising business at Neustar. Prior to Neustar, he was the general manager and vice president of AdAdvisor, a solution he co-founded at TARGUSinfo in 2007, until the acquisition by Neustar in 2011. As the leader of the AdAdvisor business, his team was instrumental in creating the first and largest offline to online predictive analytics solution in the industry and he led sales, product, implementation and client services for the audience targeting business. Dave has a BS in Computer Science from the United States Naval Academy and an MBA from the Smith School of Business at the University of Maryland. He began his career in Naval Aviation as a carrier-based Naval Flight Officer.
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