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Company to Enter U.S. Market With Opening of New York Office
(PRWEB) July 08, 2014
wywy (http://www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has completed the acquisition and integration of Second Screen Networks, a New York-based social TV company that allows TV broadcast ads to sync in real time with mobile devices and websites. As part of this acquisition, wywy is expanding into the U.S. market with the opening of a new office in New York.
With this expansion and completion of the Second Screen Networks acquisition, wywy will now offer cross-screen advertising and TV analytics services to advertisers and media buyers in the U.S. across over 200 U.S. TV channels. The offerings include:
wywy (http://www.wywy.com) helps advertisers extend their TV campaigns across screens and analyze the online impact of their TV advertising. The company offers synchronization of TV and online advertising to reach viewers on their second screen devices and increase ad awareness. With wywys real-time ad tracking tools, advertisers can compare what TV creative, channel and airtime work best to optimize their media plan accordingly.
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