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Non-Neutral Mobile Broadband Business Models Report

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SOURCE Research and Markets

DUBLIN, July 8, 2014 /PRNewswire/ -- Research and Markets ( has announced the addition of the "Non-Neutral Mobile Broadband Business Models report" report to their offering.

The report published a major study into the viability and potential scale of over 25 forms of "non-neutral" mobile broadband & Internet business models.

2014 has seen huge shifts around the concept of Net Neutrality - the FCC has revealed details of new proposals, while the European Parliament voted for a harder version of neutrality than many in the telecoms industry wanted. Chilean regulators have blocked new "zero-rated" apps from mobile data plans, while Singapore's government stopped operators from trying to "tax" so-called OTT messaging players.

Lobbyists, activists and the wider telecoms and web industries are flooding the media and blog/twitterspheres with commentary, opinion and predictions of what might happen if Net Neutrality is/isn't enforced. Questions, rumours and myths about what may happen, if mysterious and vaguely-defined "Specialised Services" are permitted over broadband networks. Many observers have confused peering deals (eg Comcast/Netflix) with QoS-prioritised services, even though that is an entirely different issue.

Key Topics Covered:

Executive summary:

  • Why non-neutrality is an issue for mobile operators
  • Major practical challenges to creating non-neutral models
  • Analytical frameworks for assessing new models
  • Forecasts & recommendations

Mobile broadband & Internet: Market dynamics:

  • Introduction
  • Mobile Internet vs. mobile data
  • History and the emergence of Mobile Internet
  • Mobile data & Internet market size & penetration
  • Mobile Internet access: implications for operators & vendors
  • Vendors
  • Developed-market saturation
  • Two-sided business models for mobile data/Internet P
  • Traffic growth & congestion
  • The "OTT threat"
  • Neutrality: relevance, regulation & controversy.
  • Net Neutrality defined
  • Net
  • Neutrality
  • Disruptive Analysis house view: avoiding confirmation bias
  • The main arguments
  • 2014: Regulatory turmoil & status update
  • US Net Neutrality developments
  • What is a "specialised service"?

Non-neutral broadband: Generic challenges.
1. No clear definition of "an app" or "service" Multi-app experiences. Partial-app experiences.
2. Business Model Fit International challenges.
3. Apps' data usage is device-dependent
4. Devices, OSs & QoS / non-neutrality
5. HTML5 changes the game again
6. Poor fit with WiFi use and femtocell offload
7. OSS/BSS challenges
8. Pricing, selling & marketing non-neutrality
9. Network dependencies & standards
10. Arbitrage & other unintended consequences
11. Mobile broadband is not like fixed
12. Organisational challenges in service providers

Main models for non-neutral mobile broadband:

  • Analytical framework
  • Application-specific charging & packages
  • Single-app packages.
  • Traffic class (eg video)
  • App group/class packaging
  • Proxy-based
  • User-defined packages: Multi-app packages & "favourite" apps.
  • Sponsored data / 1-800 data
  • Reverse-billed advertising
  • Sponsored websites / web-apps
  • 1-800 / tollfree apps.
  • Enterprise & BYOD
  • Zero-rating
  • Telco-OTT applications
  • Bundled paid apps
  • Bundled free apps
  • Free service & support data
  • Specialised services / QoS "fast lane"
  • Venue-based services & applications.
  • Managed enterprise broadband
  • Public safety
  • Mobile IPTV / Video
  • M2M / IOT
  • Web/App Acceleration
  • Impeding & blocking / QoS "slow lane"
  • Unenforced terms & conditions
  • Blocking & throttling
  • Parental Control
  • Deliberate degradation
  • User-defined throttling / prioritisation
  • MVNO / wholesale offers
  • The "Kindle model"
  • Differentiated MVNOs
  • Other / miscellaneous approaches
  • Content modification.
  • Customer-centric prioritisation
  • CDNs and paid-peering
  • The insurance-premium model

Forecasts, conclusions & recommendations

  • Market forecasts: How much revenue from non-neutrality?
  • Can two-sided business models work?
  • Summary
  • Recommendations for mobile operators
  • Recommendations for content & application providers
  • Recommendations for regulators
  • Recommendations for network/software vendors
  • Recommendations for investors
  • Recommendations for industry bodies, lobbyists & activists

For more information visit

Media Contact: Laura Wood, +353-1-481-1716,

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