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SOURCE Creative Lodging Solutions
New executives to accelerate extended-stay travel growth and business development
LEXINGTON, Ky., July 22, 2014 /PRNewswire/ -- Creative Lodging Solutions (www.yourcls.com), a leading long-term and group lodging manager for businesses throughout the US, announced today it has hired two new executives, Sarah Brown as vice president of marketing and Della Deerfield as vice president of finance. The expanding leadership team reflects the company's dedication to increasing corporate hotel travel management market share.
Brown has been leading sales and marketing strategy for more than 13 years in the telecom and more recently cloud communications industry. She joins the company from Momentum, where she was the key architect in brand identity, digital marketing and B2B lead generation strategy. Brown oversaw communication planning for several acquisitions and led a team responsible for designing user interfaces and customer experience enhancements. As head of marketing at Creative Lodging Solutions, Brown will help the company engage and interact with the increasing community of extended-stay business travelers and hotel partners and develop solutions based on market demand.
Deerfield has more than 26 years of accounting and finance leadership experience, primarily in the healthcare industry. She was most recently the vice president of finance at Marcum & Wallace Memorial Hospital where she provided financial leadership for the hospital and physician clinics, including business development activities. Prior to Marcum & Wallace, Deerfield worked as CFO and corporate responsibility officer for Saint Joseph - Berea, where she led the development and implementation of the hospital's first information systems plan and corporate responsibility program. Deerfield is a CPA and holds both a B.B.A. in Accounting from Eastern Kentucky University and an M.B.A. from Morehead State University.
"With the new team in place, our customers, hotel partners and employees can expect our company to take our solutions to the next level," stated Carolyn Hundley, chief culture and development officer at Creative Lodging Solutions. "Both industry experts boast extensive experience in their fields and will enable us to continue on our rapid growth path."
The company has continued to witness an increase in hotel booking activity - both through new sales and more volume from existing clients. The increased volume is attributed to savings on lodging, elimination of unauthorized charges, and ease of hotel billing management.
For more information about Creative Lodging job opportunities and the executive management team, visit CLS Careers.
About Creative Lodging Solutions
Creative Lodging Solutions (CLS) is an award-winning corporate lodging services provider that is passionate about great travel management service and the difference it can make to its business travelers, hotel partners and community. Launched in 2002, CLS aims to disrupt the business travel industry by combining the values of flexible hotel and corporate apartment solutions with reliable travel expense and billing management. CLS reserved over 9 million traveler nights by offering volume discounts and easy hotel management to companies with over $250,000 in annual hotel travel. For more information, visit www.yourcls.com.
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