CHARLESTON, WV (WOWK) – The maker of M&Ms announced it was sidelining its cartoon mascots, a year after giving them a makeover that made them “more inclusive” and made the female characters less sexy.

We spoke with, brand and marketing expert Brian Cross, to get his take on the latest change to the mascots. Cross also co-wrote, ‘F!! Your Formula.’ For more on the book, click HERE.