A video on Facebook has gone viral for the message an East Tennessee boy has about bullying.
In the since-removed video Kimberly Jones posted on Friday, you see Keaton tearfully begin by asking, “why do they bully?” That video has been viewed more than 22 million times.
Keaton questions how bullies can find joy by picking on others.
He goes on to describe his experience from the day, including how other students poured milk on him and put food down his clothes.
“We all know how it feels to want to belong,” Kimberly Jones said in her post, “but only a select few know how it really feels not to belong anywhere.”
He says he is not the sole victim of bullying at his school, and that other students are targets, too.
Keaton says people who are different shouldn’t be criticized for that. Keaton ends the video by saying “it will probably get better one day.”
As of Monday morning, a crowdsourcing page had raised more than $46,000 for the boy.
Nearly 450,000 people had shared Kimberly Jones’ original Facebook post as of Monday, and numerous people have stepped up for Keaton on social media, including Tennessee Vols quarterback Jarrett Guarantano.
Guarantano later tweeted out a photo of him with Keaton.
Vols wideout Tyler Byrd also weighed in.
Tennessee Titans tight end Delanie Walker had a message for Keaton, as well.
The Titans’s social media manager tweeted, offering the services of Titans’ offensive lineman Taylor Lewan as a bodyguard for Keaton.
Other celebrities have attempted to reach out and support Keaton, including Donald Trump, Jr., Sen. Bob Corker, Chris Evans, Kelsea Ballerini, Bernice A. King, UFC founder Dana White and Noah Schnapp from the popular Netflix show, Stranger Things.